Lenovo Global Launch

Snr CD, OgilvyOne NY

After the acquisition of ThinkPads from IBM, Lenovo needed a new brand platform to represent itself to the world stage. Our rebranding and repostioning work led to the creation of interactive experiences and videos, so customers could experience why Lenovo ThinkPads are the world’s best engineered PCs, allowing users to directly engage with the new USP and see their unique features and benefits for themselves.

Lenovo Global e-Commerce

Snr CD, OgilvyOne NY

We designed and launched a new global e-commerce platform for Lenovo to provide a direct-to-consumer channel, to sell their line of Notebooks and Desktops to their new world-wide audience.