And now a word about…
As a creative leader with extensive and world-class experience in the Digital Marketing & Advertising, UX/XD and Branding industry, I work with Fortune 100 brands, helping them with their communication needs, establishing their creative strategy, transforming their brand experiences and elevating the stature of the agencies behind them.
That work has been recognized globally: Gold Lions Cannes, Grand Prix Revolution Awards, Addy Awards Best of Show, New York Festivals, The One Show, DMA Echo Awards, CASIE Awards, Webbys, British DMA, John Caples, IAB MIXX, AdTech, Midas Awards.
In the senior-most creative positions in best-in-class branding and digital marketing agencies around the world, such as Modem Media and OgilvyOne, I played a key role in bringing new businesses from those clients. My day-to-day duties always include formulating the creative strategies for those global brands and supervising the output across all disciplines involved to ensure its quality.
I have vast experience managing large creative organizations (up to 60 creatives and UX designers ) for all touchpoints of the customer journey, including global e-commerce sites, branding, microsites, online advertising campaigns, mobile programs and also integrated work, such as TV, DRTV, print, DM, POS and experiential. This work has garnered many industry-first status, due to its ability to integrate technology in innovative ways to achieve business results.
During the early days of the industry, it was exhilarating to be doing work that no one had done before. Work that was not just good, but great. Those are the conditions where I perform the best and so I look forward to partnering with brands that want to be known for being great.